Here is an exerpt from my book “The Financial Physician: How To Cure Your Money Problems and Boost Your Financial Health”. This chapter excerpt details how American’s feelings of material entitlement has ruined the financial health of the avergage American Family. Get your copy of the book here for only $10.19.-Lou
FEELINGS OF MATERIAL ENTITLEMENT
When I was growing up, my parents, my five siblings and I lived in a small house. Although our quarters were close, we made it work. Our family had one car, which we kept until it died. Every night we all sat down for dinner together. On the rare occasions we ate out, it was to celebrate a special event. When I was a kid, we took only one vacation — we all got in the car and drove to Niagara Falls.
Money was always tight, so our family lived frugally and watched what we spent. My parents only bought what we needed. We didn’t have credit cards so we had to live within our means. When we wanted to buy something for ourselves, we frequently had to save for it, which took a while, or we bought it “on time.”
Today, people live totally differently; they have a different attitude. They’re driven by feelings of material entitlement. They believe that they deserve to live extravagant lifestyles — the type of lives they see in the movies, magazines, advertisements and on television, which most of them can’t afford. To get what they think they deserve, they spend all they have, erode their savings and plunge into debt. They live in a culture of credit.
People today are also impatient and unwilling to wait. Since they won’t hold off until they can afford what they want, they put it on plastic, on their credit cards. By feasting today, they risk starving tomorrow.
At no time in history have any people lived as we Americans have been living for the past 30 years. We have acted as if we were extraordinarily wealthy people with unlimited funds and buying power. Now that we are in an economic downturn, millions are paying a steep price for living the high life and with such abandon.
DIAGNOSIS
Buying material goods and living extravagantly is expensive and as a result, people don’t build their net worth. They get into unhealthy patterns in which they’re constantly pressed for funds. Many live from paycheck to paycheck, don’t save or invest and are mired in debt.
Easy credit has been a major culprit. It helped create a culture in which millions of people were encouraged to live beyond their means. The credit industry preyed on their feelings of material entitlement and insistence on immediately getting what it took their parents years to acquire.
I’ve seen a number of recent college grads driving luxury cars that took their parents decades to afford. Car by car, their parents worked their way up the auto chain, progressively buying nicer and more expensive vehicles. However, right off the bat, these young people buy or lease brand new luxury models. As I point out in Ch 18, Wasting Money on A Lifetime of Cars, buying expensive new cars is a costly financial mistake.
Because they have feelings of entitlement, people use credit to purchase what they can’t afford. And the use of credit is the main reason why people fail financially.
VITAL SIGNS
The typical symptoms of feelings of material entitlement include:
- Buying homes that are bigger and more luxurious than needed. In most cases, the larger the home, the more it costs to buy, furnish, maintain, heat, cool, light and insure. Plus, their property taxes are higher.
Tom, an unskilled laborer bought a $1,000,000 McMansion. It was far more space than he, his wife and two kids needed. Tom told me that he worked hard and felt that he “deserved to live rich.” Within a year after buying his palace, Tom could not meet his mortgage payments, his loan was foreclosed and he lost his home.
Unfortunately, Tom’s experience is common; it happens every day throughout the US. The fact that so many people purchased homes they couldn’t afford was a major cause of our present financial crises; it helped bring our financial institutions to their knees. Those who believed that they were entitled to live beyond their means continued their reckless spending and never stopped to think the bubble might burst.
- Frequently buying new, luxury cars. Like large homes, luxury cars cost more to buy or lease, finance, run, repair and insure — and they tend to be less energy efficient. Getting a new car every few years, wastes money because today’s cars are built to run much longer. The large, gas-guzzlers that were so popular cost a bundle to run and are now murder to unload.
- Dining out several times a week and frequently buying take-out food. Eating at home is much cheaper and much healthier — physically and financially. Bringing your lunch to work instead of eating out can save you hundreds of dollars a year.
- Taking frequent vacations. At least once a year, many families take vacations whether they can afford it or not. Frequently, they travel long distances to exotic resorts and locales. In addition, they often take shorter trips throughout the year. Traveling is expensive and the cost of frequent vacations mounts up — especially since most are charged to credit cards.
- Shopping and buying unneeded items. For many people shopping is entertainment or retail therapy. It also can be wasteful because many purchases are made on impulse, not because of need. Shoppers often accumulate closets and attics full of stuff that they barely use.